Don’t Use the “B” Word
John Jantsch from Duct Tape Marketing has vowed to stop using the word “blog” and start advocating an online strategy that:
- Will bring you a substantial increase in search engine traffic.
- Will greatly enhance your ability to communicate with your market.
- Will increase your odds of being interviewed by the media.
- Will allow you (or someone you designate) to instantly post news updates to your web site.
- Will guarantee that your web site has fresh reasons for people to come back.
- Will allow you to be seen as a thought leader in your industry.
(via Donor Power Blog)
May 4th, 2006 at 8:34 am
I happen to hate the “B” word, so I appreciate people who reject it. However, Jantsch totally lost any points he might have gained by rejecting “blog” by using “fresh” and “thought leader” in his rejection.
I was going to bust him for “market” and “industry” but he isn’t writing for a nonprofit audience so I’ll let those slide.
I actually don’t understand why every web journal out there has to be a blog. I have a blog, you have a blog. We ramble on them. A more focused journal or column or notebook, that is different from a blog. (oy, except that I thing I went to great lengths to remove the word “blog” from velociraptor.
At Recycle-A-Bicycle, I’m working on trying to convince Ian to write a serial novel about riding bikes. We’ll see where it leads. It won’t be a blog, but we might use WordPress.